{pdf download} Commercial Intimacy: Affinity

Commercial Intimacy: Affinity and the Marketplace by Richard Popp, Brenton Malin, Wendy A. Woloson

• Commercial Intimacy: Affinity and the Marketplace
• Richard Popp, Brenton Malin, Wendy A. Woloson
• Page: 320
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781512827514
• Publisher: University of Pennsylvania Press

Commercial Intimacy: Affinity and the Marketplace

Free google books download Commercial Intimacy: Affinity and the Marketplace (English Edition) by Richard Popp, Brenton Malin, Wendy A. Woloson MOBI PDF DJVU

Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism Our wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized (or targeted) by today’s marketers, the connections they make are, in truth, fleeting and tactical. They are also nothing new. Marketplace transactions have long been mediated by interactions that blur the line between the putatively public and rational world of commerce and the supposedly private and emotional realm of personal relations. That there is an affective tenor to every sales scenario has never been a secret to talented marketers. How, exactly, marketers have tried to set those moods by endowing commercial relationships with an aura of personal affinity is the subject of Commercial Intimacy. Its chapters explore the broad theme of commercial intimacy (that is, market-based feelings of spatial and emotional closeness) in US consumer culture from the mid-nineteenth century to the late twentieth century. They show how experiences of intimacy have been orchestrated by marketers operating at a variety of distances, from the face-to-face solicitations made by retail clerks and direct-sales agents to the long-distance appeals made by mail-order merchants, print and TV advertisers, telemarketers, and e-commerce platforms. The volume pays especially close attention to how these revenue-minded acts of ingratiation worked, how they were shaped by the technologies behind them, and how they capitalized on contemporary dynamics of gender and sexuality. At the heart of this volume, then, is the question of how our understanding of business history changes when we take the emotional, sensational, and affective dynamics of intimacy to be foundational elements of commercial persuasion. Contributors: Samuel Backer, Jennifer M. Black, Donna J. Drucker, Isabelle Marina Held, Julie A. Johnson, Lindsay Mitchell Keiter, Stephanie Kolberg, Brenton J. Malin, Cynthia B. Meyers, Richard K. Popp, Nicole E. Weber, Wendy A. Woloson.

Commercial Intimacy: Affinity and the Marketplace - Google Books
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism. Our wired world connects us with corporations in ways .
Richard Popp - Commercial Intimacy - eBooks.com
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism. Our wired world connects us with corporations in ways .
Commercial Intimacy: Affinity and the Marketplace - Project MUSE
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism. Our wired world connects us with .
Commercial Intimacy - Penn Press
Commercial Intimacy. Affinity and the Marketplace. Edited by Richard Popp, Brenton Malin and Wendy A. Woloson · University of Pennsylvania Press Hagley .
Commercial Intimacy: Affinity and the Marketplace (Hagley .
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism. Our wired world connects us with corporations in ways .
Commercial Intimacy: Affinity and the Marketplace (Hagley .
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism. Our wired world connects us with corporations in ways .
Hagley Perspectives on Business and Cult Commercial Intimacy
Hagley Perspectives on Business and Cult Commercial Intimacy: Affinity and the Marketplace, (Hardcover) ; ISBN · 9781512827507 ; Format · Hardcover ; Language.
Commercial Intimacy : Affinity and the Marketplace by Brenton Malin .
SynopsisExplores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism Our wired world connects us with corporations .
Commercial Intimacy: Affinity and the Marketplace - Barnes & Noble
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism. Our wired world connects us with corporations in ways .
Commercial Intimacy: Affinity and the Marketplace on JSTOR
Our intention in this collection is to provide a broader context for the concept of commercial intimacy by tracking its development as a marketing strategy.

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